Panoptic Insights helps start-ups turn an idea into a working product, and helps existing companies scale and enter new markets. Our expertise includes product refinement and testing, solving business challenges, prototyping and building a strong value proposition. We provide fast and efficient market entry in Africa and Europe, minimising risk and helping to achieve sustainable growth.
1
Hypothesis testing
Developing and structuring product and marketing ideas and hypotheses, installing and setting up a system to monitor results.
2
Market analysis
Describe the target audience, specific channels, and communication mechanisms with potential customers. Competitor analysis, market structure and dynamics. Economic forecasts of industry development, etc.
3
Prototyping
Basic prototype with minimum functionality required to test market demand.
4
Product market fit
Demand testing and first sales Establish the value proposition of the product. Organize first purchase/pre-order transactions.
5
Strategy creation
Creation of a strategy based on the data obtained from demand testing. Description of unit economics and financial model.
6
Investment strategy
Develop an investment strategy: scale through investment, sell to a strategic investor, work with grants, participate in start-up programmes, etc.